Neutron :: Bomb

by John Calian |
Topics: Android | CLIQ | Droid | Google | Motorola | T-Mobile | Verizon

Moto mania is back. Well, its not that crazy, really. In fact, no one is going to rush out and say we have an iPhone killer on our hands. But, the Cliq that is now available from T-Mobile and the pending Droid from Verizon show that Motorola AT LEAST made a strong effort to launch Android-based smartphones that pack some punch.

You can read about the CLIQ here: http://bit.ly/moto_cliq
and the Droid here: http://bit.ly/moto_droid

For me, the most interesting element of the CLIQ review come here:

Turn the CLIQ on, however, and it's quite the social butterfly. A little application "widget" on the home screen dubbed "Happenings" constantly refreshes your friends' latest updates to Facebook, Twitter and other social sites. Another widget aggregates all the messages you get from various social networks and e-mail accounts and gives a preview of the latest one. A third widget shows your most recent status update and lets you easily update one or several social networks at a time.

I love this, from the standpoint that the CLIQ is distinguishing itself in the marketplace. It screams: 'buy me if you are the type of end user that constantly stays in touch and wants it dead simple to do so and you love having a smartphone'. I have an iPhone, and there is not an app or way to do what the CLIQ offers. I want it.

Furthermore, this is EXACTLY the type of product offering a company needs to wrangle in the teens. And the teens set trends. And trends produce the type of revenues that get people to notice your products, and that furthers the purchasing and the revenues. Got it?