Neutron :: Bomb

Ideas, thoughts, instructions, do it yourself projects, essays, smartphones, Seattle restaurants, life

2.16.2009

Microsoft, HTC and LG: More Windows Smartphones

by John Calian |
Topics: | | | |

Microsoft said on Monday that LG Electronics had agreed to use Microsoft’s new mobile operating system on 50 of its smartphone models, increasing the software maker’s bid to gain a bigger share of the fast-growing mobile software business.

Read the full NYTimes article here

Its about time we heard some news out of Redmond regarding expanded partnerships. With Palm about to launch the first device running its new OS, its seems as if MS was about to lose some major market share. This deal with LG may go a long way to counter-act that departure.



At the end of 2008, Microsoft had 13.9 percent of the global mobile operating system market. The company hopes agreements with major handset makers like LG will help it regain its momentum in mobile software, which is among the fastest-growing segments of the global software industry.


MS does have decent market share, more than Apple, but the main concern for the people running that business is that Windows Mobile is not part of the overall smartphone conversation very often. That conversation is dominated by Apple and RIM, and now Google and Palm are set to make big splashes. And lets not forget that market leader Nokia is bigger than almost all other firms combined.

The Smartphone world is drastically different than the desktop, and we are not seeing a PC v. Mac atmosphere. Rather, we have 6 healthy OS systems ready to compete. And Apple has a huge head start in the application war. Stay tuned.

0 comments:

Post a Comment