by John Calian |
Topics:
Admob |
Smartphone Advertising
iPhone developers in Seattle are very concerned that Admob's system for iPhone may have some fatal flaws.
Some quotes from a Google Group:
1. We got a 0 increase from our daily average of downloads after 976
impressions
2. We spent our daily ad budget in 5 minutes when we had delivery rate
set to be evenly distributed through the day
impressions
2. We spent our daily ad budget in 5 minutes when we had delivery rate
set to be evenly distributed through the day
And from the developer of BigOven.com's iPhone app:
I spent $500 in a matter of a couple of hours on AdMob at $0.03 per click (leading to what I thought was the download page), and noticed zero appreciable increase in downloads on a current average daily download count of about 15,000.
Hal Mueller does a very nice job of describing his experience on this blog (http://halmueller.wordpress.com)
All in all, it does seem to add up to a big question mark. One problem is that Admob has done a decent job of setting up an iPhone specific ad system. Other systems need to step up and take advantage of this issue.
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